CAMDEN, NJ — After a successful launch last summer, Spicy Dill Pickle Goldfish are hitting store shelves once again. This time, the sour offering is joined by an all-new, limited-edition flavor for the Pepperidge Farm cracker line: Awesome Sauce.
In response to rising consumer interest in condiments, The Campbell’s Co. brand’s Awesome Sauce Goldfish offers a sweet, smoky, and tangy flavor akin to the popular restaurant sauce, which typically features a combination of mayonnaise, mustard, ketchup, vinegar, garlic, onion, black pepper and sugar.
“We’re thrilled to debut our bold new flavor, Awesome Sauce, and bring back fan-favorite Spicy Dill Pickle,” said Mike Fanelli, senior director of marketing at Goldfish. “Whether you’re at a backyard BBQ, road-tripping with the family or just soaking up the sun, this awesome flavor combination packs a bold punch for a summer full of smiles.”
In addition to the return of Spicy Dill Pickle, Pepperidge Farm is also bringing back its Goldfish Old Bay Seasoned Crackers for a fourth time, featuring a blend of 18 herbs and spices.
Consumers can find all three Goldfish flavors for a limited time at retailers nationwide at an SRP of $3.69.