General Mills partners with Google on consumer packaged goods data, analytics

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General Mills partners with Google on consumer packaged goods data, analytics

12 Oct 2021

Liz Goodwin

Liz Goodwin is a Texas-born journalist and photographer. Although a Southerner at heart, she fell in love with the Midwest at the University of Missouri where she earned her bachelor's of journalism. When she’s not writing or behind a camera, she loves to cook, find new restaurants, and spend time outside. Her favorite baked goods include croissants and crackers, especially when topped with fig jam and brie.

SUNNYVALE, CA — As the importance of automation and data tracking continues to rise, General Mills has partnered with Google Cloud to further the power of data and analytics across the company.

Under the new agreement, Google Cloud will create more personal and predictive experiences for consumers across the company’s brand portfolio. General Mills will use advanced cloud computing, data analytics and artificial intelligence (AI) to achieve a new level of consumer-brand relationships in the food industry.

“Partnering with Google Cloud on this transformation journey is an important step in helping us boldly lead the CPG industry in this data and relationship-driven era,” said Jaime Montemayor, chief digital and technology officer, General Mills. “This will help modernize our infrastructure and deepen our connection with our consumers to better anticipate their needs.”

The companies will work together to enhance operational insights by connecting data from internal and external sources, allowing General Mills to build more personalized products and make faster supply and demand planning decisions. They will also use the program to create scalable IT platform capabilities at a competitive cost and deliver cloud-native capabilities that will allow General Mills to build new digital services.

“From improving supply chain management to enhancing customer experiences, data has the power to transform the CPG industry,” said Thomas Kurian, CEO, Google Cloud. “As their preferred cloud provider, we believe this partnership will provide General Mills with data-driven insights that enable them to develop deeper and more personalized consumer relationships.”

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