MINNEAPOLIS — General Mills continues its commitment to regenerative agriculture as the company shares new initiatives across its brands for consumer-facing efforts to protect the planet and support farmers.
The company’s strategic partnerships with American Farmland Trust and Rodale Institute accelerate regenerative agriculture techniques across California and the Northern Great Plains.
“We’re focused on regenerating our planet and protecting the food supply for future generations,” said Jon Nudi, group president of North America Retail at General Mills. “By partnering with organizations like Rodale Institute and American Farmland Trust, General Mills and its brands further our commitment to regenerative farming and standing for good.”
The programs and partnerships being launched include the following:
- American Farmland Trust: To celebrate Larabar’s 20th anniversary, the brand has partnered with the American Farmland Trust to deliver grants to woman-owned or -operated farms in California’s San Joaquin Valley to support adoption of regenerative agriculture techniques.“The Women for the Land program is proud to partner with LÄRABAR on our inaugural program,” said Gabrielle Roesch-McNally, director of the American Farmland Trust program. “Through grants and technical assistance, this program will specifically help reach small-scale women farmers who do not always have the same opportunities to access traditional conservation incentive dollars, which can help fill critical gaps in the regenerative agriculture adoption system.”
- Rodale Institute: In its multi-year partnership with Rodale Institute, General Mills is working to advance its 2030 regenerative agriculture goal while supporting American farmers. This partnership provides organic farmers in the General Mills supply chain with practical and on-the-ground technical assistance from Rodale Institute’s organic consultants.“We commend General Mills for its leadership in advancing regenerative organic agriculture,” said Jeff Tkach, chief impact officer at Rodale Institute. “This collaboration signals their commitment to regenerate farming landscapes and champion American organic farmers, while meeting growing consumer demand for organic food.”
- Grow for Good: Throughout Earth Month, celebrated in April, consumers have learned about and supported regenerative agriculture’s farmer-led movement while using reward app Fetch to shop all General Mills brands.
Together, the initiatives and partnership will further General Mills’ goal toward one million acres of regenerative agriculture farmland by 2030.
