MINNEAPOLIS, MN — As the 2023 NFL season comes to a close, football legends collaborated to promote the launch of Old El Paso Cinnamon Toast Crunch Dessert Taco Shells.
The Stand ‘N Stuff dessert shells combine the crunch from Old El Paso and Cinnamon Toast Crunch’s Cinnadust. Former NFL player JJ Watt and Justin Jefferson of the Minnesota Vikings meshed their respective love of the products into the new innovation.
“We love adding unexpected flavor combinations to our roster, and this collaboration between Cinnamon Toast Crunch and Old El Paso pairs the most valuable players from the cereal and taco game for a one-of-a-kind format that gives taco night the sweet touchdown it deserves,” said Jenny Jonker, brand experience manager of Old El Paso. “The Most Valuable Taco is coming off the bench to help cereal and taco fans alike indulge in the beloved tastes and textures they count on from General Mills.”
The 10-count Old El Paso Cinnamon Toast Crunch Dessert Taco Shells will be available for a limited time at retailers nationwide in March.
