HOBOKEN, NJ — Garden Veggie Snacks, part of the Hain Celestial Group family of brands, has created a new flavor-packed chip offering.
Flavor Burst Tortilla Chips, available in Nacho Cheese and Zesty Ranch flavors, are made with five kinds of vegetables such as spinach, beet, red bell pepper, carrot and tomato.
“The snacks aisle is crowded with tortilla chips that are viewed as a guilty pleasure,” said Ed Kaiser, senior director of marketing for Garden Veggie. “Meanwhile, the few better-for-you tortilla chip options that are available, are often marketed towards adults or specialty diets, such as keto or low carb. Flavor Burst delivers on the unmet consumer need for a delicious, better-for-you snack that both kids and parents will reach for.”
Other wholesome ingredients included in crafting the chips include non-GMO corn, no artificial flavors and no artificial preservatives.
“Recognizing evolving consumer preferences, Garden Veggie Snacks has embraced a new brand purpose—to bring the fun to spark a happier moment,” Kaiser said. “The brand’s business objective is to establish these tortilla chips as a long-term growth platform, becoming the go-to choice for families.”
Consumers can purchase Flavor Burst Tortilla chips at retailers nationwide or online.
