EMERYVILLE, CA — Clif Bar & Company is bringing lasting energy to the breakfast aisle for the first time this summer with its latest product innovation: CLIF Cereal, made with 30 to 40% less sugar than other leading cereal brands.
While cereal consumption saw the biggest month-to-month increase in US history last year (March 2020), six in 10 people still say they wish the breakfast staple kept them feeling full longer, according to the company. And for increasingly health-conscious consumers, high-sugar cereals don’t fit the bill —typically leaving them feeling drained and hungry after only a few hours.
