EMERYVILLE, CA — Clif Bar & Company is bringing lasting energy to the breakfast aisle for the first time this summer with its latest product innovation: CLIF Cereal, made with 30 to 40% less sugar than other leading cereal brands.
While cereal consumption saw the biggest month-to-month increase in US history last year (March 2020), six in 10 people still say they wish the breakfast staple kept them feeling full longer, according to the company. And for increasingly health-conscious consumers, high-sugar cereals don’t fit the bill —typically leaving them feeling drained and hungry after only a few hours.
CLIF Cereal is made from a blend of wholesome, energizing ingredients such as organic grain flakes and oats, granola clusters with organic oats, and real nut butters, with 7 or more grams of protein and fiber per serving. CLIF Cereal packaging is also the company’s first to deliver on their Ellen McArthur Foundation sustainable packaging commitment to be 100% reusable, recyclable or compostable by 2025.
CLIF Cereal is available in four flavors:
- Blueberry & Almond Butter: Made with organic “naked” oats, which help reduce transportation carbon emissions by 35% compared to hulled oats and increase farmer income
- Apple Cinnamon & Almond Butter: Nutritious and delicious crispy flakes made from hard red winter wheat, quinoa, buckwheat, and sorghum, which help support crop diversity
- Honey & Peanut Butter: Featuring real wildflower nectar made by hardworking bees
- Chocolate & Peanut Butter: Made with cocoa from Rainforest Alliance Certified farms
CLIF Cereal will be available exclusively in Walmart stores nationwide as of June 26 and on www.clifbar.com starting July 6.
