CHANTILLY, VA — In its latest portfolio addition, Firehook Crackers is leaning into bright flavor profiles.

“Our new Avocado Oil, Sea Salt & Chive cracker reinforces Firehook’s leadership in creating craveable, better-for-you crackers that feature clean ingredients, flavor-first innovations and the signature crunch Firehook is known for,” said Maura Mottolese, CEO at Firehook.

With a crisp texture and balanced ingredients, the Avocado Oil, Sea Salt & Chive variety serves as an ideal pairing with dips, fresh avocado, microgreens or artisan cheese.

The crackers align with the brand’s commitment to using simple ingredients. As with other offerings in the portfolio, the snack crackers are seed oil-free, kosher and Non-GMO Project verified.

Firehook’s new cracker flavor comes in a 5.5-ounce pack and is available for purchase on Amazon and at select retailers nationwide for a limited time.

This new offering comes just a couple months after the brand teamed up with Ithaca Hummus to create a limited-edition French Onion variety.