An accomplished industry leader, Paul Lattan has 32 years of experience in the commercial baking B2B media space. Building on his many years of intellectual and relationship equity, Paul launched Avant Food Media in 2020 and established a completely new model designed to elevate media in the baking/food space. Currently serving on the ATBI Board of Directors, Paul also held industry leadership positions as BEMA chair, ASB program chair and second vice chair, and president of the Midwest ATBI. His industry participation and leadership are paramount to his convictions as a media professional. In his free time, Paul is an alpine mountain climber, runner, skier and overall fan of the outdoors.
