NEW CAMBRIA, KS — Farmer Direct Foods, a leading producer of regeneratively grown and artisan-quality grain-based products, promoted Keaton Hale to VP of operations.
Hale, a fourth-generation miller, was previously the company’s plant manager. As VP of operations, he’ll continue directing mill operations, which includes daily production, personnel and efficiencies. Hale will also be involved with the development and implementation of capital improvement projects throughout Farmer Direct Foods’ milling operation.
“Keaton is a natural leader and has made a significant impact from the day he joined the company,” said Tim Webster, CEO of Farmer Direct Foods. “He is a fourth-generation flour miller with deep roots in the industry, and we are lucky to have him on our team. He combines his professional experience, remarkable instincts, and can-do attitude to push us all to be better every day. I’m grateful for Keaton and look forward to working alongside him as we grow Farmer Direct Foods towards its full potential.”
Prior to joining Farmer Direct, Hale was the mill superintendent at Grain Craft in Pendleton, OR, where he managed the mill’s daily operations and implemented continuous improvement strategies.
