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Expanded distribution amplifies LXB’s consumer reach

LXB’s Maple Brown Butter Chilled Oat Bar and Fleur de Sel Brownie on yellow background
PHOTO COURTESY OF LEXINGTON BAKES
BY: Maddie Lambert

Maddie Lambert

LOS ANGELES — Luxury treat brand Lexington Bakes (LXB) is finding its way onto more grocery store shelves with its recent distribution expansion.

Consumers can now find LXB’s Maple Brown Butter Chilled Oat Bar and Fleur de Sel Brownie in 37 Mariano’s stores across the Chicago area.

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“Chicago holds a special place in our heart as the city that launched our brand,” said Lex Evan, founder and CEO of LXB. “It is a real treat to partner with Mariano’s to bring our award-winning Chilled Oat Bar and signature Fleur de Sel Brownie to more people seeking better-for-you indulgent and nutritious treats.”

LXB’s Maple Brown Butter Chilled Oat Bar won the Good Housekeeping 2025 Snack Award for the Best Oat Bar category, and the Fleur de Sel Brownie was recognized as a NEXTY Awards finalist.

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With Mariano’s as an additional LXB retailer, in addition to its nod from Good Housekeeping, the brand continues its mission to make better-for-you indulgence more accessible to consumers.

LXB was featured as the Emerging Brand in the April | Q2 2025 issue of Commercial Baking. Read the full story in the digital edition here.

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