HORSHAM, PA — Entenmann’s, a Bimbo Bakeries USA (BBU) brand, announced it will be using modified packaging for many of its full-sized products due to supply chain disruption caused by Hurricane Ida.
The clear cellophane window that has showcased its donuts, cookies and cakes for decades will be temporarily replaced by a photo of the baked goods. Additionally, some Entenmann’s Danishes will be in clear clamshell packaging.
The shift is a response to severe flooding in an Entenmann’s facility in the Valley Forge, PA, area, which was caused by a dam bursting nearby during the hurricane. The event destroyed 5,000 tons of packaging inventory and caused critical damage to the equipment that produced the cartons and boxes. This has had serious implications throughout the brand’s entire supply chain, from the bakeries to the delivery drivers, and caused a brief disruption in product availability.