PLANO, TX — Doritos, a Frito-Lay brand, is expanding its Dinamita product line with new bold flavors. The launch of the product will include a new commercial during Super Bowl LVIII.
“Doritos has a long history of delivering fan-favorite Super Bowl commercials, but new pack-a-punch flavors, unique shapes and some spicy stars will make Dinamita’s Super Bowl commercial a campaign that will get snackers across the country buzzing like never before,” said Tina Mahal, senior VP of marketing at PepsiCo Foods North America. “This relaunch of Doritos Dinamita proves that spicy is about more than just heat, and both Dinamita varieties give snackers looking for that extra crunch a new favorite Doritos form.
The new flavors and shapes that complete the Dinamita lineup include:
- Doritos Dinamita Chile Limon is the original Dinamita, rolled for extra crunch and boasting a tangy, citrusy heat.
- Doritos Dinamita Flamin’ Hot Queso is rolled in the original form and packed with explosive cheesy flavor, spicy heat and an extra crunch.
- Doritos Dinamita Smoky Chile Queso offers a queso flavor and a smoky, spicy kick in the brand-new shape, Dinamita sticks.
- Doritos Dinamita Tangy Fiery Lime bursts with sour spice, zesty lime and crispy chomp in the new sticks form.
- Doritos Dinamita Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form.
Consumers can purchase all five flavors at retailers nationwide for $2.49 for a 4-ounce bag and $5.99 for a 10.75-ounce bag.
