LAS VEGAS — Consumer trends are evolving fast, and it’s more critical than ever to have the right resources to stay ahead of the trends. During the International Baking Industry Exposition (IBIE) — taking place Sept. 18-21 — Sarah Hickey, senior director insights & market strategy for Dawn Foods, will outline the most recent data collected by Dawn’s Insights Team to illuminate the landscape and help bakers make informed business decisions about issues like health and wellness.

Dawn’s data shaping the trends is curated from dozens of syndicated sources in tandem with the company’s own proprietary research, along with firsthand observations of Dawn customers in a variety of channels and global regions. The research has revealed major shifts in consumer behavior impacting demands in the marketplace.

One major theme is health-and-wellness, which includes the impacts of COVID-19 on consumer food choices. In addition to gaining inspiration and actionable ideas during the education session, IBIE attendees can learn even more about creating a robust better-for-you product lineup at Dawn’s Booth #1601 in the West Hall.

With growing consumer demand for vegan-friendly baked goods, Dawn’s technical experts are demonstrating how to create decadent vegan treats. Attendees are invited to stop by Booth #1601 and take the “taste test” challenge and try to tell the difference between traditional and vegan products.

Learn more by visiting the Dawn booth or www.shop.dawnfoods.com/ibie2022.