JACKSON, MI — After a tumultuous 2020, Dawn Foods is back with predictions for 2021. Researching the top bakery trends, Dawn’s insights experts outlined expectations from the impact of COVID-19 and how to stay current with the trends shaping consumer tastes and choices.
Relax and Unwind with Food — Stress levels are high, and more consumers are looking for ways to find comfort through food with 26% eating “comfort” foods and 16% stress eating, according to Dawn research. The trend of “Blissful indulgence” highlights the need and desire to escape reality with indulgence. Spotlight these trends with additions of dark chocolate and rich cream fillings.
#Eatertainment at Home — Starved for social connections, #Eatertainment focuses on the experiential aspects of food and how to share those experiences with others from the safety and comfort of home. Strengthened by the increase of home dining, this is an opportunity to provide kits of take-and-bake muffins, cinnamon rolls, cookies and donuts for at-home decorating with results perfect for sharing on social media.
Simplicity — Ever-changing norms mean distractions abound. Keep it simple for bakery workers and consumers alike by maintaining the focus on where the bakery shines. Celebrate these talents and brainstorm how to capitalize on in-house abilities and specialties designed to entice customers to come back for more.
Go Local — Consumers are more aware than ever of the importance of supporting local. With small businesses closing at an alarming rate, commercial and retail bakers as well as foodservice operators can engage consumers’ desire to support local by showcasing nearby suppliers and manufacturers in their products. The feel-good initiative also taps into the desire to know where food comes from and offers a connection to baked goods and their production.
Health Focus — Pandemic fears elevate concerns for immunity-boosted health and wellness. With consumers increasingly willing to pay more for products free from artificial additives and ingredients, now is the time to showcase items featuring healthier ingredients. This could include alternative and gluten-free flours, fillings made from fruits, superfood additives, nuts, and more.
