CHICAGO — Club Crackers announced a national partnership with Kind Campaign, an internationally recognized non-profit dedicated to fighting girl-against-girl bullying. Founded by Lauren Paul and Molly Thompson, the organization is dedicated to raising awareness for the one in five students who report being bullied at school, according to the Centers for Disease Control and Prevention.
As the exclusive sponsor of Kind Campaign’s 28th Founders Tour, Club Crackers will help bring the non-profit’s signature assemblies to schools across the country. The tour will kick off in New York in October before heading to Arkansas in November. At each destination, Paul and Thompson will work directly with students to provide them with tools that help build more supportive schools and communities, with additional surprise visits to Club Crackers retailers.
“Club Crackers has always been about bringing people together, and this partnership lets us turn that belief into action,” said Carrie Foose, director of brand marketing for Club Crackers. “Through Kind Campaign’s assemblies and student-led Kind Clubs, young girls are reminded they don’t have to navigate challenges alone — everyone deserves a club they can belong to. We’re proud to help make those connections possible in schools across the country.”
To fuel the cause, Club Crackers donated $100,000 to the non-profit. The cracker company is also releasing Limited Edition Club Minis x Kind Campaign Boxes in stores nationwide throughout the season. Each box features information regarding the campaign, alongside a QR code to book an assembly.