KANSAS CITY, MO — Bagels are both an iconic on-the-go breakfast option and an authentic coffee shop snack. Classic, convenient and customizable, bagels, whether savory or sweet, meet diverse consumer needs. The overall US bagel market totals $2.28 billion, according to Circana for the latest 52 weeks ending July 14, 2024.
Center store bagels represent the larger share of the US market, reporting $1.79 billion in sales, according to Circana. However, growth is stagnant and volume is down -1.1% vs. the same period last year. Conversely, perimeter bagels reported 4.2% dollar growth vs. a year ago, but unit sales declined -1.2%.
“Center store bagel dollars are flat because prices have come down as compared with bagels in the perimeter, where prices are still elevated versus a year ago,” said Melissa Altobelli, senior VP, client insights, dairy and bakery vertical for Circana.
Center store private label brands posted both dollar and unit increases, 3.5% and 1.3%, respectively. Altobelli explained this growth is driven by inflation and consumers purchasing less expensive options. National bagel brands have lost dollar and unit share to private label across most bread subcategories in the latest 52 weeks, and in the perimeter, private label bagels hold 98.7% of the dollar share. However, private label increases are reversing.
