CHICAGO — According to a new study from Kellanova on road trip snacking preferences, Cheez-It and Pringles rank among the top favorite brands from the 2,000 adults surveyed.
The report found that Gen Z tends to favor sour- and spicy-flavored snacks while traveling, while millennials are more likely to eat tangy-flavored foods. On the other hand, Gen X and boomers prefer sweet and salty flavors when hitting the road.
“With the summer road trip season kicking off, we wanted to find out what people love to munch on the most and discovered all generations crave Cheez-It and Pringles snacks, with Gen Z reaching for the boldest flavors,” said Julia Wilkinson, senior director of insights at Kellanova. “With nine out of 10 road trippers eating more than one snack during their travels, we also learned people’s ages and where they live heavily influence their road trip snacking decisions.”
Across regional snacking habits, the survey found that Northeasterners are twice as likely to pick up snacks with creamy flavors compared to Midwesterners, who tend to seek out cheesy flavors. The South, Mountain West and Pacific Coast residents lean toward salty, sweet and chocolate flavors as their top three preferences.
For more information on the survey results, visit the Kellanova website.
