CHICAGO — Cheez-It and Pacers Sports & Entertainment announced Cheez-It as the first official snack of the Indiana Fever professional women’s basketball team.

Under the multi-year sponsorship, the players’ practice jerseys will sport the iconic Cheez-It logo, and the arena will feature neon orange and red LED signage.

“We know our Cheez-It–obsessed fans go to great lengths for their favorite crackers, and sports superfans match that same obsession level when it comes to their favorite teams,” said Cara Tragseiler, senior brand director for Cheez-It. “With our roots in college football where fanfare knows no bounds, we strategically set our sights on basketball to double down on the sports-and-snacking occasion and – most importantly – celebrate these absurdly talented athletes. We are proud to join the Fever fandom as the team’s first official snack partner.”

To celebrate the sponsorship, the brand introduced the “Cheez-It Threez-It Challenge,” in which fans have a chance to win free Cheez-Its when the team scores an absurd number of three-point baskets during any home game.