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Cheez-It amplifies crunch with newest snacking innovation

Cheez-It amplifies crunch with newest snacking innovation
PHOTO COURTESY OF CHEEZ-IT
BY: Lily Cota

Lily Cota

CHICAGO — Sliding in as Cheez-It’s biggest innovation in three years, Cheez-It Crunch crackers are combining flavor and texture, providing consumers with a multisensorial snacking experience.

“We’ve taken everything fans love about the original Cheez-It cracker and reimagined it with a new snacking experience,” said Cara Tragseiler, senior brand director for Cheez-It. “As the name indicates, Cheez-It Crunch has a bold crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”

The Kellanova brand’s new crackers come in three flavors, each made with 100% real cheese:

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Cheez-It Crunch Kick’n Nacho Cheese: Classic cheddar cheese flavor layered with nacho spice.

Cheez-It Crunch Zesty Jalapeno Cheddar: Classic Cheez-It cheddar taste with the infusion of spicy jalapeno.

Cheez-It Crunch Sharp White Cheddar: Sharp white cheddar cheese with buttery notes.

Starting in October, consumers can receive early access to Cheez-It Crunch Kick’n Nacho Cheese and Cheez-It Crunch Zesty Jalapeno Cheddar at 7-Eleven stores in single-serve bags for an SRP of $2.79. Starting Jan. 2026, all varieties will roll out in retailers nationwide in full-size bags for an SRP of $4.49.

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