INDIANAPOLIS — Catalina Snacks, a manufacturer of better-for-you snacks, announced a refresh of Catalina Crunch, its flagship brand, set to roll out nationwide this spring.

As part of the update, the brand will debut a new logo and packaging that features real food photography. Catalina Crunchhas also made taste improvements in its cereal and cookie portfolio.

“As we broaden our appeal to a larger health and wellness audience, it is critical to lean into taste, while still delivering exceptional nutrition that consumers demand,” said Sam Martin, chief revenue and marketing officer at Catalina Snacks. “Our redesign will drive our impact at shelf with bold color, powerful nutritional claims and mouth-watering product imagery, increasing brand appeal for consumers seeking delicious, satisfying snacks that support their wellness goals.”

Reflecting the brand’s commitment to health and wellness, the new packaging features a sunburst logo and bright colors, confidently highlighting nutritional claims. The packaging also features a “Love Every Bite” guarantee across the portfolio.

“At Catalina Crunch, we’ve always been dedicated to evolving our products to meet consumers’ changing needs,” said Wendy Behr, chief R&D officer at Catalina Snacks. “With this rebrand and new formulations, we’ve taken that mission even further, enhancing the flavor profile and rebalancing the sweetness while maintaining our strong macronutrients. The result is a snack that appeals to an even broader audience, making it easier than ever for people to enjoy our delicious, satisfying snacks without compromise.”

The revamped products are hitting shelves now and will continue to roll out this spring at major retailers nationwide, including Kroger, Target, Whole Foods Market, Walmart, Sprouts and Costco.