INDIANAPOLIS — Catalina Crunch has welcomed three new additions to its leadership team: Lauri Luker as COO; Jim Duddleston as senior VP of national accounts and West; and Kristy Vigil as senior VP of natural channel and East. The three will help the snack brand in its next stage of growth.
“We are thrilled to welcome Lauri, Jim, and Kristy to the Catalina Crunch family,” said Krishna Kaliannan, founder of Catalina Crunch. “Their extensive experience and proven track records in sales and operations will be invaluable as we continue to innovate and expand our reach in the health snack market.”
Duddleston, Luker and Vigil bring an abundance of industry experience to their respective roles. Luker, who most recently worked at Kellanova, has held senior positions at companies such as WhiteWave Foods and Amplify Snacks Brands. Duddleston joins Catalina Crunch from Kind, where he served as senior VP of sales. He also held VP sales roles at Starbucks and Amplify Snacks. Vigil previously worked as senior VP of sales for Kind and was most recently senior VP of retail sales for ByHeart.
“The appointment of Lauri, Jim, and Kristy comes at a pivotal moment for Catalina Crunch as we witness unprecedented demand for our products,” said Doug Behrens, CEO of Catalina Crunch. “Their collective expertise will be instrumental in driving our growth strategy forward and ensuring Catalina Crunch maintains its position as a leader within the industry.”
The new additions will work together to build operational capability and deeper customer engagement to expand the brand’s presence.
