Catalina Crunch adds new SKU to Target shelves

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Catalina Crunch adds new SKU to Target shelves

12 May 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

INDIANAPOLIS — A few months after debuting a brand refresh, Catalina Crunch is making distribution moves for its Protein Snack Mix.

The company announced that its 5.25-ounce salty snack is now available at Target stores nationwide and on the retailer’s website for $5.99. This segment of the brand portfolio joins Catalina Crunch’s cookies and cereal at this distribution outlet.

The Protein Snack Mix boasts 10 grams of protein and 150 calories per serving. This better-for-you snack originally launched in 2021 and is made with natural ingredients sans artificial sweeteners, flavors and colors. Available in five flavors — Cheddar, Traditional, Honey Mustard, Spicy Kick and Creamy Ranch — the mixes include cashews, chickpea pretzels, and cereal.

Earlier this year, Catalina Crunch welcomed Elias Aoukar as its new chief supply chain officer.