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Bimbo Global Race ’25 donates 3 million bread slices

Bimbo Global Race ’25 donates 3 million bread slices
GRAPHIC COLLAGE BY AVANT FOOD MEDIA | SOURCE IMAGES FROM GRUPO BIMBO
BY: Lily Cota

Lily Cota

LOS ANGELES — The 10th annual Bimbo Global Race, the world’s largest cause-based race, was held in-person on Sept. 28 and brought together more than 165,000 participants from 22 different countries, resulting in a total donation of 3 million slices of bread to local food banks.

Since its inception, Grupo Bimbo’s annual fundraiser has seen more than 1.7 million participants worldwide and enabled the donation of over 29 million slices of bread.

“At Grupo Bimbo, we genuinely connect our brand’s purpose with our consumers,” said Alberto Levy, global marketing director at Grupo Bimbo. “The Bimbo Global Race reflects this by placing people, their values and communities at the heart of the event. The motto of the race is ‘The Good We Share’ because we believe in inspiring, connecting and building together.”

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“The motto of the race is ‘The Good We Share’ because we believe in inspiring, connecting and building together.” — Alberto Levy | global marketing director | Grupo Bimbo

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Mexico was chosen as the main host country for this year’s event in honor of the Global Race’s anniversary. Motifs from Mexico City inspired the design of the official race shirt, celebrating the country’s rich cultural heritage and reinforcing the event’s mission.

In the US, runners participated in a 5K or 10K race virtually or in person at the Rose Bowl in Pasadena, CA. The winners of the 10K race were:

Women category: Elizabeth Ben-Ishai, 00:38:17
Men category:
Luis Gutierrez, 00:32:59

The winners have earned the opportunity to run next year’s race in the 2026 host city, to be announced in the coming months.

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