BFY brand addition complements Target’s snack aisle

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BFY brand addition complements Target’s snack aisle

26 Feb 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

NORTHBROOK, IL — Starting in a small California health food store in 1960, Back to Nature has been crafting nutritional remakes of popular American snacks for decades. The brand’s products are made without artificial flavors, synthetic colors, high-fructose corn syrup or GMOs.

Following its recent rebrand, Back to Nature is launching at Target, marking its largest retail expansion to date.

“We’re so thrilled to share our delicious snacks with millions of Target shoppers,” said Jennifer Jorgensen, CEO of Back to Nature. “When we talk about bringing sunshine to snack time, we want everyone who tries Back to Nature to be reminded of a time when snacking felt simple.”

The brand kicked off the launch with a Game Day Snacks & Sips display for the Big Game, teasing the six SKUs shoppers would soon be able to purchase from the shelves. Now, its offerings can be found in 2,000 Target stores nationwide.

Consumers can find Back to Nature’s Classic Round Crackers, Stoneground Wheat Crackers, Crispy Wheat Crackers, Chocolate Chunk Cookies, Peanut Butter Creme Cookies and Classic Creme Cookies in-store and online.

“Target’s snack offerings are truly stellar, so this expansion feels like yet another way to show that it’s possible to snack without compromise,” Jorgensen said.

This distribution outlet joins the brand’s recent launch at Thrive Market, as well as its growing presence at Whole Foods Market, Kroger, Publix, Sprouts and Amazon.

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