CLEARWATER, FL — Base Culture, a frozen bread brand in the natural channel, has introduced its line of Simply Bread.
With clean, nutrient-dense and gluten-free ingredients, the brand creates high-quality sliced breads that provide nourishment and are minimally processed, along with containing no artificial ingredients, refined sugar or seed oils.
Available in three varieties — Classic Sandwich, Hint of Honey and Super Seed — the Simply Bread line is the first clean-ingredient and gluten-free bread variety in the bread aisle.
“Store-bought bread has gotten a bad rap for decades for including artificial ingredients, preservatives, refined sugar, seed oils, and lacking fiber,” said Johnny Heiselberg, CEO of Base Culture. “Base Culture’s new Simply Bread line fills a large gap in the market, which is simple, clean-ingredient, and shelf-stable bread. After painstakingly trialing over 150 recipes, we were able to create a seriously good, better-for-you bread that is packed with fiber while maintaining the flavor, texture, and reliability of what sliced bread is supposed to be and we can’t wait for everyone to enjoy it.”
Combining a clean-flour blend of tapioca, coconut, almond, chickpea, flax and hemp, each slice offers 8 grams of fiber per slice while delivering the traditional taste and texture of bread. Simply Bread products also use coconut oil rather than canola oil.
As the first shelf-stable departure for the brand, Simply Bread is wrapped in stay-fresh (modified atmosphere) packaging, keeping bread fresh until used.
Consumers can purchase the Simply Bread line at Whole Foods Market locations nationwide for $7.99.
