CHICAGO — Vandemoortele, a family-owned European bakery company, launched its newest pastry product, a freezer-to-oven pinched croissant designed to eliminate the intensive labor and early morning start times typically associated with authentic pastries.
Under the flagship brand, Banquet d’Or, the Bake’Up pinched croissant was designed as a customizable and versatile carrier. It’s made from the same authentic French recipe as the brand’s all-butter croissants.
“We are always looking for ways to serve our customers’ needs, and this new pinched croissant delivers a solution they’ve been requesting without compromising flavor and quality,” said Raoul Dexters, general manager for Vandemoortele North America.
“The Bake’Up process we’re using for this new product is truly remarkable in its ability to quickly provide the same quality and freshly baked product a skilled baker or pastry chef could produce with many more hours of labor,” said Johan Coppens, culinary advisor for Vandemoortele and master baker. “This is a gamechanger for customers looking for high quality products with significant time and cost savings.”
The croissants join the company’s growing portfolio of European bakery products that follow a clean label standard, with non-GMO ingredients and no artificial colors or preservatives. The bakery’s products are available in different finishing levels, depending on the needs of the professional chef and foodservice end-user.
