CARMEL, IN — As the countdown begins for BakingTECH 2025, hosted by the American Society of Baking (ASB) and set for Feb. 15-18 in Orlando, FL, the organization announced Kevin Brown as the closing keynote speaker.

A renowned motivational speaker and author, Brown’s unconventional path to success has taught him that winning in business requires out-of-the-box thinking. For two decades, Brown was a sales and marketing executive who helped grow a little-known family business into an industry giant with annual revenues reaching two billion dollars.

The closing keynote presentation will include Brown’s ideas, strategies and principles that aim to inspire and equip participants to show up every day and make a positive difference. At the core of Brown’s message is his simple yet powerful philosophy that remains a key component in his decision-making — The Hero Effect — which challenges conventional thinking and reveals a fresh paradigm in the world of everyday heroes.

The presentation is designed to help participants achieve greater results by eliminating “ordinary” thinking and mastering the habit of excellence; creating meaningful relationships and delivering an extraordinary experience for every “customer” at work and at home; and owning the moments that matter by taking responsibility for their attitude, their actions and their results.

For additional information on BakingTECH 2025, visit the ASB website.