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MISSISSAUGA, ON — Ardent Mills announced the launch of new flour blends for the Canadian market, growing its product range with gluten-free and keto-friendly options for consumers. This expansion continues the flour-milling and ingredient company’s investment in alternative grain capabilities to build upon its traditional flour business.

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“Our new keto-friendly blends and gluten-free blends provide bakers with uncompromised formulations for keto-friendly or gluten-free applications,” said Elaine O’Doherty, Canada marketing lead at Ardent Mills.

The keto-friendly flour bends can replace conventional flour without compromising taste, texture or functionality, while the gluten-free flour blends are useful in a variety of formats. The new products include Gluten-free 1:1 All-Purpose Flour, Gluten-free Pizza Flour Blend, Keto-Friendly Flour Blend and Keto-Friendly Pizza Mix.

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“Interest in keto-friendly and gluten-free lifestyles continues to grow as consumers seek solutions that match their personal health values and preferences,” O’Doherty said. “In fact, Keto is the fastest growing ‘healthy claim’ appearing on menus, and 44 percent of consumers eat gluten-free at least some of the time, according to Ardent Mills proprietary research.”

The new flour blends will be available for purchase through Ardent Mills Canada and bakery and foodservice distributors throughout Canada.

Visit the brand’s website for additional information.

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