LITTLETON, CO — Plant-based protein bar Aloha is ringing in key lime season with a limited-edition variety.

According to Mordor Intelligence’s “Citrus Flavors Market Report,” the lime flavor segment is among the fastest-growing in the food and beverage industry. As health and wellness now ranks among the top purchase motivators, Aloha bridges the gap between a familiar flavor and a trustworthy label.

“We’re not in the business of making things that sound good on paper,” said Brad Charron, CEO of Aloha. “Key Lime had to earn its place: real ingredients, real protein and fiber, and a taste that actually delivers craveability. If it doesn’t clear that bar, we don’t launch it.”

Featuring 14 grams of protein and 10 grams of fiber, the 1.98-ounce Key Lime Protein Bar will be available exclusively online for a small-batch spring run, while supplies last. The 12-count bar box is priced at $34.99.