All-new leadership roles support Flowers Foods’ growth strategy

BACK TO ALL NEWS

All-new leadership roles support Flowers Foods’ growth strategy

9 Feb 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

THOMASVILLE, GA — Flowers Foods, parent company of brands including Dave’s Killer Bread and Nature’s Own, announced the creation of two new leadership roles, bringing an extra chair to the c-suite.

David Roach will now serve as chief direct-store-delivery (DSD) operations officer, transitioning from his role as chief strategic projects officer. In this newly created position, Roach will have full oversight of profit-and-loss for the baking company’s DSD business. He will be in charge of driving sales performance, boosting operational efficiency and maintaining cross-functional alignment.

“This new role sharpens ownership of our DSD sales performance and enables greater visibility and influence to deliver strong results aligned with company goals,” said Heeth Varnedoe, president and COO of Flowers. “David’s leadership and deep understanding of our DSD model positions us to improve execution, enhance profitability and consistently deliver value to stakeholders.”

Additionally, Flowers announced the consolidation of its end-to-end cake business into one division led by Dan Scott. In his newly created role of senior VP, cake, he will take ownership of accelerating performance and driving profitable growth across Flowers’ cake portfolio.

"Together, these leadership and structural changes strengthen our DSD model and position Flowers for long‑term success.” — Heeth Varnedoe | president and COO | Flowers Foods

“Dan’s extensive experience in DSD sales and proven ability to lead through transformational change will be invaluable as we seek continued improvement and growth in our cake business,” Varnedoe said.

Both Roach and Scott bring a proven track record at Flowers to their respective roles, with more than 50 years of collective experience at the company.

“Together, these leadership and structural changes strengthen our DSD model and position Flowers for long‑term success,” Varnedoe concluded.

Advertisement

BACK TO ALL NEWS