“At Thomas’, we’re always looking for meaningful ways to elevate the breakfast experience, and this partnership serves that up in an unexpectedly irresistible way,” said Nicole Kane, VP and GM of the breakfast category at Bimbo Bakeries USA (BBU), the brand’s parent company. “Through our shared commitment to quality and innovation, we’re excited to offer a truly unique taste sensation with all-day appeal.”
The Thomas’ Crannies & Cream Combo puts a sweet and “newstalgic” twist on the classic English-muffin-and-butter combo. In place of the typical spread, Milk Bar crafted a butter-forward soft serve ice cream to pair with a toasted Thomas’ English muffin.
“We love taking those familiar flavors and turning them into something you haven’t seen before but instantly crave,” said Christina Tosi, chef and founder of Milk Bar. “Transforming that buttery English muffin moment into soft serve and pairing it with a warm Thomas’ muffin felt like the perfect way to do just that.”
The dessert is available in-store at three of Milk Bar’s brick-and-mortar locations, and via on-demand delivery, through June 15.
This partnership shows a continuation of commercial bakery brands connecting with the retail sector’s customer base to expand their presence and gain appeal with new shoppers. For example, Oreo recently partnered with Krispy Kreme for a limited-time creation combining both companies’ signature baked goods.
