Thomas' launches new Chocolatey Mini Croissants with national sweepstakes

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Thomas’ launches new Chocolatey Mini Croissants with national sweepstakes

18 Oct 2021

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

HORSHAM, PA — Thomas’, the breakfast baked goods brand owned by Bimbo Bakeries USA, has released its newest creation: Chocolatey Mini Croissants. These mini croissants are tapping into consumers’ desires for versatile and on-the-go snack options, as the pandemic slows and day-to-day travel picks back up.

Ideal for busy families, Thomas’ Chocolatey Mini Croissants can be enjoyed with no prep and no mess, either to start the day or to satisfy a sweet afternoon craving. The product is available now in the bread aisle alongside the Thomas’ brand’s lineup of breakfast classics, with a suggested retail price of $4.69.

Thomas’ is promoting this launch with a national sweepstakes, giving consumers the opportunity to win prizes including coupons for free Mini Croissants and more.

From Oct. 18 to Nov. 14, Thomas’ fans can head to the bio section of the Thomas’ Instagram account for a chance to win prizes: 1,000 winners will receive coupons to enjoy the new Thomas’ Chocolatey Mini Croissants while 25 winners will receive a “croissant-erie” prize pack. To arm Thomas’ fans with everything needed to create an over-the-top and Instagram-worthy charcuterie-style dessert board, each “croissant-erie” pack will include coupons for the new Thomas’ Chocolatey Mini Croissants, a wooden serving board, grocery gift card for croissant pairings, a utensil set and branded ramekins.

"We're excited to add Chocolatey Mini Croissants to our growing Mini Croissant portfolio as our brand continues to innovate to meet the needs of our loyal customers," said Eduardo Zarate, senior director of marketing for Thomas'.

“We’re excited to add Chocolatey Mini Croissants to our growing Mini Croissant portfolio as our brand continues to innovate to meet the needs of our loyal customers,” said Eduardo Zarate, senior director of marketing for Thomas’. “These prep-free and easy options are bolstering our on-the-go offerings and transforming breakfast and snack time.”

For a full list of Thomas’ products and where to buy them, visit www.ThomasBreads.com.

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