“Currently, natural color is a major topic of conversation with regulatory tightening, retailer mandates and growing awareness of ingredient sourcing, driving a strong shift away from artificial food colorings,” said Bill McMorran, VP and GM of California Natural Color. “With this upcoming expansion, we are well-positioned to meet rising market demand by increasing the production capabilities of our broad portfolio of naturally derived color and our innovative crystal technology.”

The investment will support the company’s business endeavors and expand production capabilities to meet the growing demand for natural color solutions as more major brands and retailers look for more options beyond synthetic food dyes.

“We are proud to break ground on the expansion of California Natural Color’s site,” said Jorge Ortiz, director of operations. “This new development is the result of hard work and collaboration, and it is our goal that the upgraded facility will enhance the company’s ability to better serve customers globally.”