EAST HANOVER, NJ — Mondelez International’s CLIF brand introduced its first-ever high-protein bar, developed in response to consumer demand. CLIF High Protein Bars deliver 20 grams of protein along with carbohydrates from rolled oats and nut butters.

“Consumers are looking for protein-rich snacks to help fuel their busy lifestyles, and the CLIF brand saw the opportunity to build on our energy bar portfolio with an innovation that offers a unique duality: protein with everyday energy,” said Joe Pellingra, senior director, Clif and Lunda brands at Mondelez International. “Not only is this new bar innovation created from consumer research insights, but it was tested with consumers to ensure we achieved delicious flavor profiles.”

Available in two flavors, Peanut Butter Chocolate Chip and Cinnamon French Toast, the bars are available at retailers nationwide for an SRP of $7.49 per 4-count box.