Keebler gets ‘crunch’-y through collab with sister brand

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Keebler gets ‘crunch’-y through collab with sister brand

26 Aug 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

PARSIPPANY, NJ — Keebler, a Ferrero North America brand known for its indulgent fudge-laden cookies, is teaming up with Ferrero’s CRUNCH chocolate bar brand to debut Keebler Chips Deluxe CRUNCH.

The mashup between the two Ferrero brands highlights Ferrero’s capabilities across the snack and confectionery spaces. The new Chips Deluxe CRUNCH cookie features a chocolate chip cookie dipped in milk chocolate and covered with CRUNCH’s signature crispy rice bits. The new SKU joins the cookie brand’s recently launched Chips Deluxe line, which currently features Chips Deluxe Chips & Chunks, Chips Deluxe Fudge Filled, and Chips Deluxe Brownie cookies.

“We brought together two iconic brands that our consumers love,” said Moyosola Akinkanju, senior brand manager at Ferrero. “Keebler Chips Deluxe cookies paired with CRUNCH chocolate create a unique taste experience you can’t find anywhere else. It’s the indulgent chocolate and texture of CRUNCH with the classic cookie flavor consumers crave.”

The permanent Keebler Chips Deluxe CRUNCH will debut nationwide across select retailers in the coming months at an SRP of $5.17, with grocery distribution set for early 2027.

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