PLANO, TX — Tostitos, a tortilla chip brand under the PepsiCo umbrella, amped up R&D for the upcoming football season with the launch of a new spicy SKU and limited-edition NFL-inspired merch.

Starting Aug. 9 and available for a limited time, Spicy Queso Blanco Flavored Tortilla Chips will hit shelves at retailers nationwide.  Inspired by the chips-and-queso pairing, the new variety blends zesty queso cheese with peppers and spices.

“At Tostitos, we know some of life’s best moments happen when people come together around great food,” said Denise Truelove, senior VP, marketing, at PepsiCo Foods North America.

Also beginning in August, the chip brand is offering regional consumers NFL Team Bags with codes for a chance to win team-inspired prizes. Participating NFL teams include the Chicago Bears, New York Giants, Philadelphia Eagles and Seattle Seahawks, among others.

“Our new limited-time flavor puts a bold spin on the iconic chips-and-queso pairing,” Truelove said. “Alongside the return of our NFL Team Bags, we’re giving fans even more ways to gather … and enjoy football season together.”