BOISE, ID — A months-long search for the next executive director of the Wheat Foods Council (WFC) has come to a close. Effective Aug. 18, the non-profit organization will be led by Sheri Glazier, a fifth-generation wheat farmer, rancher and registered dietitian.

“Sheri’s ability to speak confidently about wheat production and nutrition from personal knowledge and experience, her online presence, and her ability to communicate and connect effectively with consumers is going to be an enormous benefit to the organization,” said Britany Hurst Marchant, WFC chair.  “After a year of evaluation and reconstruction of the organization, I am confident in Sheri’s ability to take this opportunity by the reins and guide WFC into a productive future.”

Glazier is also the founder of Dirt Road Dietitian, a platform where she offers nutritional guidelines and information. She’s also the creator and host of GROWN, an annual event that connects information about the food chain to nutrition professionals, educators and beyond.

With WFC’s roots as a grower-led organization, Glazier’s background and experience align with the association’s current and future needs.

“Domestic demand for wheat has remained stagnant for the past several decades, and wheat continually gets villainized by diet culture,” said Ron Suppes, a Kansas wheat farmer and WFC board member. “Sheri’s expertise and skills will set WFC on course to change the narrative, not only around the health and nutrition of wheat foods, but also the safety of wheat production. I believe it will be helpful to have a dietitian on board who can elevate wheat foods in the conversation.”