NEW YORK — Bakeful, an emerging snack brand known for its clean-label sweet treats, is expanding its Target presence from three SKUs to a seven-product lineup. Consumers can now find Donutful mini donuts, Muffinful mini muffins, and the store-exclusive Brownieful mini brownies at Target stores nationwide.

Each product line is made with cage-free eggs, unbleached flour, non-GMO ingredients, and no artificial colors or flavors, containing 25% less sugar than leading snack brands. This expansion reflects the growing demand among retailers for sweet baked snacks made with health and wellness in mind.

“As we launched at Target this spring, the response from families exceeded our expectations,” said Tony Davis, founder and CEO of Bakeful. “Expanding our assortment means shoppers can now find every Bakeful favorite in one place, from our mini donuts and muffins to our Target-exclusive Brownieful collection. Every product delivers on the same promise: incredible taste made with real ingredients families can trust.”

The new Brownieful collection is a first-of-its-kind, clean-label mini brownie that will be sold in three flavors: Confetti, Chocolate Chip and Salted Caramel. The Donutful line will be available in Pink Sprinkle Dipped and Chocolate Dipped flavors, and the Muffinful line will be available in Chocolate Chip and Blueberry.

“Parents shouldn’t have to choose between ingredients they feel good about and treats their kids get excited to eat,” Davis concluded. “That’s the gap Bakeful was created to fill, and we’re thrilled to continue growing with Target.”