TORRANCE, CA — Irresistible Foods Group brand King’s Hawaiian, best known for its assortment of soft and sweet bread products, is entering the c-store sector with Original Hawaiian Sweet Soft Pretzel Bites.
“Innovation at King’s Hawaiian is rooted in creating new ways for consumers to experience the flavors they love while helping operators meet evolving demand,” said Kyra Gilbert, director of brand commercialization at King’s Hawaiian. “The launch of our new single-serve soft Pretzel Bites format expands how consumers can enjoy King’s Hawaiian beyond traditional occasions, while giving operators a premium, portable snack backed by one of the most trusted brands in bakery.”
The pre-salted snack — available in flowwrapped bags — is the first-ever single-serve SKU from the bakery brand. The pre-salted snack offers the King’s Hawaiian experience consumers are familiar with in a more accessible format.
This development also furthers the company’s strategy to expand its offerings into different occasions and channels.
King’s Hawaiian Original Hawaiian Sweet Soft Pretzel Bites are available at more than 830 Sheetz locations across the Midwest and nationally through Dot Foods. For more information on the new product, visit the bakery’s foodservice website.
