IRVING, TX — Bimbo Bakeries USA (BBU)’s Marinela and Bimbo brands joined forces with Hershey’s to shake up the sweet goods aisle with a co-branded collection. Following its successful debut in Mexico, American consumers can now find Snack Cake, Pingüinos, Mantechox and Crossantines Minis in c-stores nationwide.

“Innovation drives everything we do at Grupo Bimbo, and this collaboration is proof,” said Paula Flores, senior brand manager for Marinela at BBU. “Pairing the timeless, fun spirit of Marinela and Bimbo with the beloved taste of Hershey’s creates something truly special — a combination our consumers have been waiting for. We’ve seen incredible passion for these products in Mexico, and we couldn’t be more excited to deliver these treats to US fans.”