AUSTIN, TX — Applications for the 2026 Local and Emerging Accelerator Program (LEAP) are officially open.
Launched in 2022, the incubator program from Whole Foods Market reinforces the company’s commitment to supporting innovative and emerging brands by providing mentorship opportunities to brands not yet on Whole Foods Market shelves.
“One of the most rewarding parts of what we do at Whole Foods Market is discovering innovative, emerging brands for our customers,” said Kelly Landrieu, program manager of LEAP at Whole Foods Market. “LEAP is designed to help founders navigate early retail growth with meaningful mentorship and support, therefore creating more opportunities for customers to discover products that reflect the creativity and diversity of communities across the country.”
The chosen brands will receive coaching from the company and industry experts, along with tailored educational programming and the potential for direct financial support. Products from participating brands are also considered for placement in Whole Foods Market stores in their home city or region upon completion of the six-month program.
The Early Growth cohort will include select participants who will complete a 12-week educational curriculum designed to support business growth and retail readiness. Participants will also be eligible for a $25,000 equity investment from a donor-advised fund managed by the Austin Community Foundation, with proceeds benefiting Whole Foods Market’s private operating foundations.
Interested brands can tune into a special webinar hosted by Whole Foods Market and review details on the company’s LinkedIn page. Visit the LEAP website now to apply.
