LOS ANGELES — King’s Hawaiian is extending its partnership with the Illumination franchise, but this time, the limited-time offer is taking on a new format.

In tandem with the upcoming Minions & Monsters movie release, the Hawaiian roll brand created “Shake ’Em” Banana Bites, a Minion-themed snack inspired by the characters’ famously beloved fruit.

The Banana Bites feature King’s Hawaiian signature soft bread bites topped with a banana-flavored sugar packet. On par with the Minion’s mischievous nature, the “Shake ’Em” aspect relates to the new SKU’s order of operations: sprinkle the banana-flavored sugar over the bread bites, shake to coat evenly and eat. This three-step experience allows consumers to customize the serving conditions and amount of flavor.

“At King’s Hawaiian, we’re always looking for ways to bring a little more joy and flavor to everyday moments,” said Raouf Moussa, chief marketing officer at King’s Hawaiian. “With ‘Shake ’Em’ Banana Bites, we’re combining our signature soft, sweet bread with the Minions’ most iconic flavor to create something that’s both delicious and unexpected.”

The new Banana Bites are available for a limited time at retailers such as Kroger, Albertsons and Publix, nationwide. The partnership also includes a custom television commercial, in-store displays and more.

“From a delightful new animated TV spot to eye-catching in-store displays at grocery retailers nationwide, we’re excited to bring this partnership to life in a way that fans can experience a little movie magic through our brand this summer,” Moussa concluded.