IRVING, TX — St. Pierre, a UK-based brioche brand under the Grupo Bimbo umbrella, is expanding its bestselling range with a limited-edition Spicy Brioche Bun.

The seasonal premium product, available through August, was designed to bolster sales during the summer peak and provide shoppers seeking restaurant-style food with a new way to indulge at home.

“We know that consumers are looking for more adventurous mealtime options, particularly during grilling season,” said Kayleigh Swift, US brand manager. “The St. Pierre portfolio is designed to elevate everyday eating experiences, and our spicy buns meet consumer demand to recreate restaurant-quality meals at home. Furthermore, this launch allows retailers to capitalize on the shift toward spicy flavor profiles and elevate the role of brioche in savory meal occasions, bringing new shoppers to the fixture.”