Lance spices up portfolio with Southern flair

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Lance spices up portfolio with Southern flair

14 Apr 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

CHARLOTTE, NC — Lance is turning the heat up once again with a new limited-edition sandwich cracker: Spicy Pimento Cheese.

Last year, The Campbell’s Co. brand debuted a Nashville Hot flavor, marking its first new variety in nearly four years. Now, with Spicy Pimento Cheese joining the lineup, Lance is making a name for itself in the spicy cracker sphere.

“Lance has always been about bold flavor while staying true to our Southern roots, and our new Spicy Pimento Cheese crackers bring that heritage to life in a whole new way,” said Chris Hood, director of marketing at The Campbell’s Co.

Inspired by the quintessential Southern staple, Lance Spicy Pimento Cheese crackers feature a creamy cheddar filling blended with tangy pimento pepper and sandwiched between two Toasty crackers.

“We took a beloved classic and gave it just the right kick, creating a snack that’s both fueling and craveable, with a little heat to keep things interesting,” Hood said.

The limited-edition sandwich crackers will be available in 10-count boxes at select retailers nationwide, such as Walmart and Meijer, at an SRP of $5.69.

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