EAST HANOVER, NJ — The snack bar category is seeing major growth, and adults aren’t the only ones driving this traction.
Zbar, the kid-forward snacking facet of the Clif brand, expanded its lineup with the launch of Zbar Oat Bites and Zbar Protein Snack Bars. Designed with kids’ wellness in mind, both new products are made with organic oats and whole grains.
“The Zbar brand believes every adventure, big or small, calls for snacks that kids love to eat, and their parents can feel confident choosing,” said Valerie Van Arkel, director of marketing for Zbar at Mondelez International. “Our brand new Zbar Oat Bites were created in a fun format to bring variety to kids’ snack routines and make snacking on the go easier as we enter the season of summer activities and outdoor play.”
Zbar Oat Bites are USDA Certified Organic and available in Chocolate Chip and Iced Oatmeal Cookie flavors, sold nationwide at an SRP of $6.49 per 6-pack.
The Protein Snack Bar debuted with a Strawberries ‘n Creme flavor, boasting 5 grams of protein per serving and real fruit inclusions. Zbar Protein Strawberries ‘n Creme flavored snack bars are available at retailers across the US with an SRP of $6.49 per 5-pack.
