LOS ANGELES — Barebells, known for its high-protein and functional snacks, added an indulgent new flavor to its bar lineup: Brownie Batter.

The Brownie Batter variety was crafted to deliver a rich chocolate profile through a combination of textures, including a soft outer layer and a chocolatey filling at the bar’s core, complemented by distinct chocolate flavor throughout.

“We wanted to capture that moment when you sneak a spoonful of brownie batter straight from the bowl,” said Isa Galvan, global brand manager at Barebells. “The soft, gooey center is truly the core of this bar, surrounded by rich chocolate flavor in every layer. It’s indulgent, fudgy and everything a chocolate lover could ask for.”

Brownie Batter joins Barebells’ Original Bar range, which includes flavors such as Cookies & Cream, Coco Caramel Almond, Peanut Butter, Caramel Cashew and Peanut Butter & Jelly. The new flavor is available exclusively in the US via the Barebells’ website and at GNC stores.

The new launch addresses consumer demand for products with contrasting textures and indulgent flavors.