PURCHASE, NY — The Big Game is almost here, and with it, a surge of shoppers making an effort to acquire the must-have snacks for the occasion. During the week of last year’s Super Bowl, according to SNAC International, savory snack food sales reached $742 million.

However, purse strings are tight for consumers these days, causing them to be more decisive in their purchases. Just in time for the snacking occasion, PepsiCo announced it is reducing prices on its signature offerings by up to 15%. This includes key brands such as Doritos, Tostitos and Cheetos.

“We’ve spent the past year listening closely to consumers, and they’ve told us they’re feeling the strain,” said Rachel Ferdinando, CEO of PepsiCo Foods US. “Lowering the SRP reflects our commitment to help reduce the pressure where we can. Because people shouldn’t have to choose between great taste and staying within their budget.”

The new SRPs, rolling out in retailers this week, reflect the company’s consideration of consumer feedback. The packaging and formulation, however, are consistent with ongoing updates spurred by additional buyer insights.

“Lowering prices is one step — an important one — in our commitment to deliver for consumers and strengthen our brands for the future,” Ferdinando added. “We’ll continue listening, learning and taking action to keep our consumers at the center of everything we do.”