CHICAGO — Cheez-It, now under the Mars Inc. umbrella following its acquisition of Kellanova, has teamed up with pro athlete Jimmy Butler to release a collector’s box featuring the NBA player and savory snack.
According to a 2024 Numerator Big Game report, 75% of sports fans reach for salty snacks during games. The Cheez-It Original: Jimmy Butler Limited Edition offers this segment of consumers a cheesy cracker that aligns with their viewing and snacking preferences.
“Jimmy is original in every sense of the word,” said Cara Tragseiler, senior brand director for Cheez-It. “He plays the game on his own terms and stays true to who he is. Cheez-It Original: Jimmy Butler Limited Edition taps into that same mindset, giving fans a bold, authentic collaboration they’ve been craving from a player who keeps it 100 percent real.”
Cheez-It Original: Jimmy Butler Limited Edition will be available in stores nationwide starting this month, while supplies last. To capture even more consumer attention, Cheez-It is offering a sweepstakes for a chance to win $4,000 toward courtside seats for shoppers to see their favorite NBA team play.
