SAINT-LIBOIRE, QC — To support growth, Farinart unveiled a new ESG strategy centered on innovation. The new plan will help the grain processing specialist provide baked goods with more nutritional density and less carbon footprint via natural processes and clean-label formulations, as well as support sustainable agricultural practices.

“Developing this ESG strategy was an opportunity to reflect on our business practices to position ourselves as a committed player in the improvement and promotion of healthy bakery products and baking mixes for consumers, while supporting agricultural soil regeneration,” said Elisabeth Brasseur, VP, sales and innovation at Farinart.

The choice to pivot the strategy to focus on these key areas comes at a critical time for the company, especially as consumer preferences shift.

“By structuring our approach, we now have a clear framework for action, with objectives, indicators and timelines, and for mobilizing our teams and partners around growth that respects nature, health and communities,” Brasseur concluded.

This move also continues a string of business moves designed to position Farinart for today’s market. In April 2025, the company broadened its capabilities with its entrance into the baking mixes market.