Savory snacks ride Super Bowl momentum

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Savory snacks ride Super Bowl momentum

2 Feb 2026

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

ARLINGTON, VA — Snacks are on the rise, with savory snack food sales reaching $742 million during Super Bowl Week 2025, according to new Circana data commissioned by SNAC International. That figure accounts for more than half of the $1.3 billion in total snack sales for the week.

“These results highlight not just the strength but the unstoppable momentum of the snack industry,” said Kelly Knowles, interim president and CEO of SNAC International. “From beloved salty staples like chips and pretzels to surging favorites like cheese snacks and popcorn, consumers are fueling dynamic growth across the entire aisle.”

The data analysis compared dollar sales from Super Bowl Week 2025 with the week leading up to the 2024 Super Bowl. Category performance is summarized below, including volume sold, dollar sales and year-over-year growth:

Ready-to-eat popcorn/caramel corn sold 4.9 million pounds for $42.5M (+25.4%)
Pretzels sold 11.1 million pounds for $52.2M (+22.5%)
Corn snacks sold 6.7 million pounds for $47.1M (9.2%)
Potato chips sold 32 million pounds for $195.6M (+8%)
Tortilla/tostada chips sold 37 million pounds for $184M (+6.9%)
Cheese snacks sold 8 million pounds for $60.4M (+3%)

“[Consumers’] passion for bold flavors, convenient options and better-for-you innovation is opening the door to fresh ideas, bigger investments and a powerful retail footprint in 2026 and beyond,” Knowles said.

With more interest in savory snacks coupled with dietary restrictions led by GLP-1 usage, commercial bakeries have the opportunity to innovate with the modern consumer in mind, providing convenient, on-the-go snacks that still provide flavor and nutrition.

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